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+49 2151-376376
+49 2151-376376
Sprache: English

Marketing as one!

Mit dem MMC treiben Sie die Transformation in Ihrer Marketingorganisation voran und stellen mit einem Framework an dezidierten Komponenten und Modulen und der Integration von Drittsystemen ein Marketing-Ecosystem bereit. Sie bilden mit dem MMC eine effektive Plattform für agile Marketingteams, schaffen einheitliche Strukturen, nachvollziehbare Prozesse und sorgen so auch für eine zentrale Datenhaltung bei Vermeidung von Daten- und Wissens-Silos.

 

+49 2151-376376

MMC SOLUTIONS

The MMC offers a range of solutions for different areas of application. Find out here what special requirements MMC can fulfil with exactly the right solution.

      Find the answers
      to your questions

      about the Marketing Management Cockpit (MMC)

      Welcome to the MMC FAQ area

      Do you have questions on the application, its benefits, functionality and our scope of services?
      Are you looking for specific information on licences, installation and support or integration into your system landscape?
      You've come to the right place – scroll through the questions, find the answers!

      What is the Marketing Management Cockpit (MMC)?

      The MMC is a modular software solution. It enables efficient and agile collaboration between marketing teams and their service providers - even across different locations.

      The MMC supports marketers in the planning and implementation of campaigns or the creation, management and distribution of content and media assets. In particular, it facilitates the coordination of content through securely documented approval processes. 

      With the help of user-friendly modules, teams always have an overview of their timings, project progress and budgets.

      What advantages does the MMC offer our company?

      The MMC supports your company in planning, implementing and analysing marketing activities.

      It offers a wide range of benefits:

      - Improved communication through centralised control of all measures in one platform for employees and external partners

      - Compact, transparent overview of status and project progress at all times

      - Noticeable time savings and measurable increase in efficiency thanks to simple coordination processes and automatic documentation, among other things

      - Improved decision-making thanks to the ability to analyse all measures and activities

      - Flexible expansion of the MMC according to individual requirements, e.g. for new use cases or business cases

      Is the MMC easy to use by our team?
      The MMC has been specially developed and continuously optimised for the needs of marketers for over 20 years. The MMC product team attaches great importance to usability so that all users can operate the platform intuitively and easily.

      Consistent development "from the user's point of view" is the reason why marketing and sales teams work together so smoothly and efficiently in the MMC.
      Which industries already rely on the MMC?

      Companies from various industries have been relying on the MMC for years. These include, among others ...

      - Banks and insurance companies
      - Telecommunications
      - Industry
      - Healthcare industry
      - Automotive
      - Retail

      As marketing is an essential part of almost every industry, the MMC offers comprehensive solutions for all companies that want to improve and optimise their marketing activities.

      What is the best way to get to know the MMC?

      An online demo is ideal for a first insight. You can book an appointment at any time via the MMC website and receive a practice-orientated introduction to all modules and the basic functions of the softwar

      Who can benefit from using the MMC?

      Companies and marketing teams looking for efficient ways to organise their marketing projects will find a common and easily accessible working platform in the MMC.

      In addition to the company's own employees, agencies, service providers and other marketing stakeholders can be easily integrated into project management.

      The MMC is an important source of information for managers, as it provides a transparent overview of the status at all times. 

      How does the MMC improve collaboration in our marketing team?

      As a single point of truth, the MMC unites all employees, agencies and partners involved in the marketing process in one system. Tasks and responsibilities are clearly allocated thanks to the roles and rights concept.

      The centralised project and data management with short communication channels facilitates planning and coordination. Optimised workflows reduce the time and effort required for administrative tasks and documentation, freeing up space for creativity and new projects. And this applies across teams and locations.

      What can the MMC contribute to our company's success?

      One aim of the MMC is to support and drive forward the digital transformation in marketing organisations.

      Reducing the time and effort required for planning, documentation and coordination of measures increases efficiency and productivity. These are important key figures that have a positive impact on your company's goals and unleash growth potential.

      What are the particular advantages of the modular structure of the MMC?

      The modular structure of the MMC enables a high degree of flexibility and scalability to meet the dynamic needs of modern marketing teams. 

      The MMC grows flexibly with your requirements and resources. Modules can be freely selected and combined to optimise the management of marketing processes.

      This principle facilitates the targeted use of the MMC. Each of your teams uses the tools and functions that provide the greatest benefit for their projects and campaigns. 

      In which areas can the MMC support our company?

      The MMC modules offer you solutions for the following areas:

      - Campaign and budget planning
      - Creative and production workflows
      - Agile project management
      - Coordination and approval centre
      - Digital asset management
      - Brand and marketing service portals

      Combined with other add-ons and interfaces, the benefits of the MMC modules increase and ensure end-to-end processes in your marketing.

      How do users access the MMC?

      Access to the MMC is purely browser-based. All your users need is Internet access and any web browser such as Chrome. It is not necessary to install the software on the user's end device.

      After logging in, users can access the functions relevant to them. The navigation is designed to be user-friendly so that even new users can quickly find their way around.

      Who can work with the MMC?

      In addition to internal teams and their employees, your external agency and service partners can also be integrated into the MMC - with secure access and regulated access to data and areas.

      Efficient communication, cross-team planning and successful project implementation are all the more successful the more participants use the MMC platform. 

      Can the MMC be customised to specific company requirements?

      Yes, thanks to its modular structure, the MMC can map individual requirements and use cases. This includes scaling the available modules and functions as well as adapting them to customer-specific processes and workflows.

      The flexible authorisation concept makes it possible to set up different user groups based on their specific activities and information requirements. 

      How can we track the status and performance of our campaigns and projects in the MMC?

      The MMC offers extensive analysis functions that enable marketeers to aggregate data across all modules into meaningful reports. 

      You can configure visual analyses via your personal dashboard and thus keep a transparent eye on budgets, for example.

      This data can also be sent to business intelligence platforms.

      Is the MMC available in several language versions and suitable for international use?

      The MMC is designed to be multilingual. The standard system languages are German and English.

      If required, the language library can be individually expanded for use in other national markets.

      Can the user interface be customised to our company's corporate design?

      The user interface (GUI) of the MMC can be customised to corporate design standards and thus "branded" to your company.

      For a uniform look and feel, e.g. colour schemes, logos and company-specific wording can be mapped so that the MMC also fits in well visually with your system landscape.

      Can the MMC support asset and content creation processes?

      One of MMC's core competences lies in creative and production workflows. They map all processes relating to the creation, coordination, approval and delivery of content and creative.

      All tasks are centrally organised and accessible, which supports on-time completion and delivery. All coordination steps are automatically documented in an audit-proof manner. 

      What cost or licence models are available for the MMC?

      The MMC pricing plan offers three flexible levels and is based on factors such as the selected modules and number of users.

      Whether Starter, Professional or Enterprise licence - we will be happy to advise you on which option offers the greatest benefits for the specific application situation in your company. 

      Can the purchased licences be easily extended?

      The MMC grows easily with your business requirements and goals. With the addition of further modules or add-ons, new use cases can be mapped or the number of users can simply be increased.

      Our customer advisors will be happy to support you in choosing the right pricing option and realising your specific requirements.

      The Enterprise package offers the greatest flexibility for individual requirements and an unlimited number of users.

      Is the storage space or number of assets in the MMC limited?

      Depending on the pricing plan, companies purchase a flat-rate data volume. This volume can be extended at any time if required. We will be happy to advise you in detail. 

      How do we get started with the MMC?

      If you decide to use the MMC, our onboarding team will support you in setting up the application and rolling it out in your company.

      We would like to get to know and understand you and your individual requirements in workshops to ensure a customised solution.

      We support a successful roll-out with tutorials and optional webinars. Afterwards, our support team is on hand to answer users' questions. 

      What kind of support is available to MMC users?

      MMC users receive comprehensive support when using the system. In addition to structured documentation, our support team helps with all content-related questions about the application and is also on hand to advise and assist users with any technical problems that may arise.

      We provide support by telephone, e-mail and via up-to-date online help resources.

      The scope of the support services is customised and defined in our service level agreement.

      Is there individual coaching or training for our company?

      We accompany a successful roll-out in your organisation with training courses and webinars for users.

      Empathetic support for the software roll-out in your organisation is an important success factor - and therefore a key component of successful change management for us.

      Can data from our digital asset management be shared?

      Authorised users can share assets directly or send them for download. 

      Assets can also be distributed automatically to third-party systems via interfaces. Our team will be happy to advise you on the relevant requirements.

      Can the MMC be linked to other systems?

      The MMC framework is designed in such a way that it can be harmoniously integrated into a company's existing system landscape.

      In this way, the MMC supports holistic processes and avoids disruptive system breaks.

      What are the advantages of connecting the MMC to other systems in our company?

      Connecting the MMC with third-party systems automates data flows and creates stringent work processes within a homogeneous system landscape

      Your employees benefit from efficient workflows as they are not forced to call up different systems for related activities.

      Relevant information is synchronised systematically and does not require additional, multiple maintenance in different applications.

      Does the MMC include standardised interfaces?

      The MMC offers various standard APIs for easy integration into the system landscape of our customers. This enables efficient and seamless collaboration, consistent processes and data flows.

      Examples of connections: SAP, identity providers, ERP systems, CRM solutions, email marketing tools, social media platforms and many more.

      How secure are our data in the MMC?

      The security of your data is our top priority. MMC utilises advanced security technologies and protocols to ensure the integrity, confidentiality and availability of your data. 

      Regular security audits and ISO 27001 certification standards ensure that your data is adequately protected.

      Where are the MMC data hosted?

      The MMC is developed in Germany. All data is hosted on our own servers in Germany.

      Specific questions about the MMC? Interested in more detailed answers? Let's have a chat!

      Arrange an appointment at short notice
      with one of our MMC experts.