The challenge in retail marketing: more content and more channels require more marketing expertise and tie up resources. For brands like Mazda, it is important to provide optimum support for their own dealer base – enabling them to focus on their core business.

To simplify the creation of advertising materials and marketing documents and the rollout of campaigns across media platforms and channels, Mazda Deutschland uses our Marketing Management Cockpit (MMC) as a central retail marketing platform: the Mazda Marketing Box.