On June 23rd, Berlin will become the meeting point for experts in digital business and marketing. Since its inception in 2015, OMKB has become the leading conference for digital innovation in Germany. This year, over 1,700 participants are expected at KOSMOS in Berlin Friedrichshain. The MMC team will be there and is looking forward to OMKB! 

Without a message there is no communication, without content there is no marketing - and without a gripping story there is no chance of captivating the target group: anyone who visits the CMCX in Cologne quickly realizes how crucial holistic, sustainable content marketing is. On June 13 and 14, the Mülheim harbor will once again offer inspiring space for trade fairs, innovation, events, get-togethers and exciting workshops. - We will be there this year.

„Digital is the New Normal“– a strategic approach to digitalisation is essential. Fluctuations in consumer behaviour, shifts in sales, and the hybridisation of the sales channels – whether in B2B, B2C, or B2B2C – are forcing companies to act.

Brands have to tackle digital transformation.

The topic is right at the top of their to-do lists, and marketing decision-makers are increasingly required to be strategic. The term ‘digital transformation’ doesn’t simply describe another trend or some short-lived hype. It is a unique paradigm shift for brand identity and marketing – and a unique opportunity.

This additional commitment takes time, manpower, and budget – generally all limited resources. At the same time, the emphasis in marketing communications is shifting to be able to properly shape the customer journey. All this is no help in cutting down the administrative overhead in marketing.