On June 23rd, Berlin will become the meeting point for experts in digital business and marketing. Since its inception in 2015, OMKB has become the leading conference for digital innovation in Germany. This year, over 1,700 participants are expected at KOSMOS in Berlin Friedrichshain. The MMC team will be there and is looking forward to OMKB! 

Without a message there is no communication, without content there is no marketing - and without a gripping story there is no chance of captivating the target group: anyone who visits the CMCX in Cologne quickly realizes how crucial holistic, sustainable content marketing is. On June 13 and 14, the Mülheim harbor will once again offer inspiring space for trade fairs, innovation, events, get-togethers and exciting workshops. - We will be there this year.

Automation is often suspected of taking away jobs – even in marketing.                                                               Here, it has the reputation of feeding interested parties general, pre-formulated information, thus diminishing the user experience.

Neither point is true: strategically thought-through automation ensures a positive communication experience for users. And it certainly doesn’t make anyone redundant.                                                                    So that’s really good news for digital marketeers!

The Agile Manifesto describes guidelines and principles for more successful IT projects. The aim is to consistently focus on customer needs and to better fulfil them through changed cooperation and work processes. You can read more about the Agile Manifesto here.

Your desk is overflowing with started tasks, the workload seems impossible to manage, new tasks are constantly coming at you, and you barely have an idea how much work they involve and how things currently stand. That’s basically how many people view their work situations, and of course the key question is: if that’s how things are, how can we do things better?