MMC Blog

Marketing in the building materials industry requires a lot of advertising material, extensive catalogues and sales documents. Trade partners must be supported and trade fairs organised. The challenge is to organise and manage these projects efficiently. The MMC project for FRÄNKISCHE Rohrwerke shows how this can be achieved with a modular MarTech solution.

Few industries work with as many forms, templates, and promotional materials as insurance companies.  This is also the case with SV SparkassenVersicherung, one of the major public insurance companies with 3,7 million customers. The switch from Lotus Notes to the MMC was a crucial step in the digital transformation of essential business processes.  

On June 23rd, Berlin will become the meeting point for experts in digital business and marketing. Since its inception in 2015, OMKB has become the leading conference for digital innovation in Germany. This year, over 1,700 participants are expected at KOSMOS in Berlin Friedrichshain. The MMC team will be there and is looking forward to OMKB! 

The construction materials group Sto in Stühlingen, Baden, uses the Marketing Management Cockpit as a central hub to produce its marketing assets efficiently and to coordinate them in a time-saving manner. More than 1000 international marketing measures are efficiently coordinated each year – between marketing, creative and production agencies as well as printers.

Without a message there is no communication, without content there is no marketing - and without a gripping story there is no chance of captivating the target group: anyone who visits the CMCX in Cologne quickly realizes how crucial holistic, sustainable content marketing is. On June 13 and 14, the Mülheim harbor will once again offer inspiring space for trade fairs, innovation, events, get-togethers and exciting workshops. - We will be there this year.

Automation is often suspected of taking away jobs – even in marketing.                                                               Here, it has the reputation of feeding interested parties general, pre-formulated information, thus diminishing the user experience.

Neither point is true: strategically thought-through automation ensures a positive communication experience for users. And it certainly doesn’t make anyone redundant.                                                                    So that’s really good news for digital marketeers!

„Digital is the New Normal“– a strategic approach to digitalisation is essential. Fluctuations in consumer behaviour, shifts in sales, and the hybridisation of the sales channels – whether in B2B, B2C, or B2B2C – are forcing companies to act.

Brands have to tackle digital transformation.

The topic is right at the top of their to-do lists, and marketing decision-makers are increasingly required to be strategic. The term ‘digital transformation’ doesn’t simply describe another trend or some short-lived hype. It is a unique paradigm shift for brand identity and marketing – and a unique opportunity.

This additional commitment takes time, manpower, and budget – generally all limited resources. At the same time, the emphasis in marketing communications is shifting to be able to properly shape the customer journey. All this is no help in cutting down the administrative overhead in marketing.

There are quite few books about innovations and collaborative networks – but this one stands out for its refreshing approach and is currently on our desk: the second book by Catharina van Delden and David Chia. Both of them hold managerial roles at innosabi and have turned the former start-up into an established company.

The Agile Manifesto describes guidelines and principles for more successful IT projects. The aim is to consistently focus on customer needs and to better fulfil them through changed cooperation and work processes. You can read more about the Agile Manifesto here.

Your desk is overflowing with started tasks, the workload seems impossible to manage, new tasks are constantly coming at you, and you barely have an idea how much work they involve and how things currently stand. That’s basically how many people view their work situations, and of course the key question is: if that’s how things are, how can we do things better?