Few industries work with as many forms, templates, and promotional materials as insurance companies. This is also the case with SV SparkassenVersicherung, one of the major public insurance companies with 3,7 million customers. The switch from Lotus Notes to the MMC was a crucial step in the digital transformation of essential business processes.
The challenge: modernising and accelerating of content processes
For years, an in-house developed Lotus Notes solution was used to manage business-critical documents. With IBM‘s announcement to discontinue support, its „End of Life“ was reached – modernisation was inevitable.
The solution: a modern, open content management
For content preparation, approval, and management of the numerous marketing and product documents, the company opted for the Marketing Management Cockpit (MMC). The advantage of the process-oriented approach: smoother communication and more efficient collaboration between pre-print management, marketing, and design team. And the MMC passed the stress test with the migration of more than 3,500 forms and advertising material in less than a year.The game changer: up-to-date and overview through a central original document
A key aspect of the MMC is the centralised management of all content. Changes and comments are made directly and online in the original file. This principle of the „Single Source of Truth“ ensures revision security, saves time and ensures transparency throughout the entire „life cycle“ of the document – right down to the current stock levels.
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SV Content Management Center | die Geschäftsergebnisse
- Fast transition from predecessor and introduction
- Work with a central original file – from modification to approval
- Migration of more than 3,500 forms and advertising material to the MMC
- Audit-proof and time-efficient preparation of contents
Mehr als nur ein Werkzeug, mehr als nur ein Partner
For SV SparkassenVersicherung, the MMC is a strategic platform. Susann Kühnl, Group Leader in Marketing, also appreciates the strategic consultation: „The ORT team really focused on our requirements as customers and wanted to understand down to the deepest level why we needed something. And then they put it into practice.“„It was clear to us: We didn’t want any more in-house development. With the Marketing Management Cockpit (MMC), we have an optimal, modular solution that has proven itself in the market and, in addition to its focus on marketing activities, is also very process-oriented.“
Anja Seeger, Head of Printing Management, SV SparkassenVersicherung
Read the whole story: in the detailed case study of SV SparkassenVersicherung!
How much time is saved in marketing. Which expansion stages are planned for the MMC. And how important the external expert view is for SV SparkassenVersicherung:
We‘ll tell you the entire success story!
