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+49 2151-376376
+49 2151-376376
Sprache: English

Marketing as one!

Mit dem MMC treiben Sie die Transformation in Ihrer Marketingorganisation voran und stellen mit einem Framework an dezidierten Komponenten und Modulen und der Integration von Drittsystemen ein Marketing-Ecosystem bereit. Sie bilden mit dem MMC eine effektive Plattform für agile Marketingteams, schaffen einheitliche Strukturen, nachvollziehbare Prozesse und sorgen so auch für eine zentrale Datenhaltung bei Vermeidung von Daten- und Wissens-Silos.

 

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MMC SOLUTIONS

The MMC offers a range of solutions for different areas of application. Find out here what special requirements MMC can fulfil with exactly the right solution.

      Campaigns, activities and budgets – reliably planned and safely under controlled

      No loose ends, your project is on budget and in time. Because the briefing was thorough and the timing and capacities were just right. Because all internal and external partners are reliably on board: it’s all a matter of good planning.

       

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       CAMPAIGN & BUDGET PLANNING

      „The best jump-start for a successful campaign is good plannig beforehand“

      And because really good planning demands a high-level overview, our Cockpit is your place to be – during the campaign, for each adaptation, across all media channels. With detailed briefings, intuitive organisation and timings that suit everyone in the team. This keeps you on track, from the bidding process through budget management. And there’s more: all your partners, whether in-house or external, are in your workflow – without data silos, safely and reliably.

      The MMC effect: You keep tabs on projects and timelines, and have efficient control of all costs and partners. And your marketing and sales outcomes are steadily improving.

      KEYFEATURES:

      • Manage campaigns and projects no matter how complex
      • Develop a message, a visual world and media planning
      • Graphic timeline links up to budgets and resources
      • Transparent budgeting of all marketing activities
      • Reliable overview when purchasing external services
      • Central pool for briefings and documents on every measure
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      Campaign Stuctures
      STRUCTURED CAMPAIGNS
      Empower your team with precisely planned campaigns. Fully briefed, clearly budgeted and transparently divided into individual steps.
      Timelines
      CLEAN TIMELINES
      Keep control of to-dos and deadlines: Plan the timing and content of all your marketing measures – within the team and for all partners.
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      CLEAR BUDGET STATUS
      Always stay below the limit: With an overall perspective of planned budgets and actual costs. See both the bigger, consolidated picture and the details for each measure.
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      FASTER PROCUREMENT
      Quickly acquire the best partners for your project. Call for bids for your activities directly and award the contracts faster.

      INVITING AND COLLABORATIVE CREATE CAMPAIGNS & PROJECT STRUCTURES

      Here’s how your campaign is launched: You develop creative briefings and content, projects and plans of action. You structure it according to target groups and channels, record KPIs and document activities – completely, automatically and reliably. You have all the information at your fingertips, in one place, in the team, with permission-based user groups. And all without a deluge of emails.

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      TRANSPARENT CONTROL: ORGANISE MARKETING TIMELINES

      Because you need more than just a timeline, organise and visualise your campaigns, projects and measures. Gain and maintain an overview. Quickly zoom into the details. Jump straight into the timeline, the project status, the budgets. Everything interacts in real time – so you always stay up to speed. 

      CENTRALLY IN ONE PLACE: MANAGE MARKETING BUDGETS

      Manage your budget pots all in one place, keeping track of all your marketing costs in the MMC. Compare actual costs, liabilities, pipeline forecasts and unallocated budgets, clearly categorised by cost centres, campaigns and measures. Without having to duplicate your work in ERP but with the option of data syncing. And as for your KPIs, just-in-time visualisations keep everyone up to date, wherever they are. 

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      A FIRM GRIP ON MARKETING: BIDS & CONTRACTING

      Your service providers are on board and at the heart of the process. Just send an RFP, make a structured comparison, and award your contract to the best bidder with one click. Your regular suppliers work at rates determined on fixed terms and conditions. Costs are cross-referenced to advertising materials and budgets in an audit-proof way. By speeding up the bidding processes, you make purchasing easier.

      » Marketing can no longer be handled with using email strings and Excel spreadsheets. It needs a place where all the information converges and can be viewed in context. And that’s exactly what we have: with the MMC’s Campaign & Budget Management tool, all partners are also on board, and the link to accounting saves a great deal of work. «

      GENERAL ADVANCED FEATURES OF MMC

      Reports

      Use important key performance indicators and statistics to compile meaningful reports – individually selected from all MMC modules, summarised and analysed. This way, you obtain valuable, weighted insights from your project and process data.

      Interfaces

      Effortlessly integrate the MMC in your infrastructure. Standard interfaces such as SSO are directly available. Individual interfaces to third-party systems such as SAP, ERP, DAM and PIM systems can be integrated – you’re welcome to ask us for references.

      Any questions about Campaign & Budget Planning? Then let’s talk!

      Make an appointment at short notice with one of our MMC experts at your convenience.